Weirdos in Times Square aren’t that unusual. But these guys are part of a Microsoft’s viral marketing campaign codenamed “Iris.” These mock conspiracy fanatics, theSociety of the Ancients, have a website that discusses the Forerunner influence on Humans over the last hundred thousand years or so.

Other fun alt-marketing efforts include Adult Swim several websites for Doctor Who, his companion Martha Jones, and the Torchwood Institute. Don’t forget Nine Inch Nails and, bringing it back to Halo, I Love Bees that was used to promote Halo 2 in 2004.