Decrypting QR codes: when, where, and why they’re used

September 8th, 2011 | Posted by admin in advertising | business | culture | marketing - (0 Comments)
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QR Code Infopraphic

If you’re like the majority of people, QR codes look like an alien language—unless you’re an iPhone-wielding Manhattanite in Manolo Blahniks. Studies show 68 percent of QR codes are scanned on the ubiquitous Apple smartphone, New York has the highest penetration, and women are nearly twice as likely to use them.

That makes sense because the technology finally allows marketers to add a hyperlink to a outdoor product advertising in a very pedestrian-friendly market. From 2010 to 2011, QR codes have increased 4,589 percent, the leading uses are for product info, coupons, social media, and in real estate. But mobile payments and paperless ticketing are quickly catching on.

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Taxi TV gets Bronx cheer

September 15th, 2007 | Posted by admin in advertising | marketing - (1 Comments)
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“The ad companies and the city are the only ones getting the cheese” exclaims a frustrated New York cabbie. In addition to the typically hectic drive past pedestrians, rickshaws, cars, and other cabs, the venerable New York cabbie is now encountering another bit of distraction in his already chaotic commutes.

The system, provided by Creative Mobile Technologies, offers an array of NBC programming, still-picture ads, and a live news ticker. Riders can pick categories such as headlines, sports, business, and entertainment from the ticker. But the big complaint is that this is an invasive way to bombard driver and rider alike with unwanted advertisements.