If you’re like the majority of people, QR codes look like an alien language—unless you’re an iPhone-wielding Manhattanite in Manolo Blahniks. Studies show 68 percent of QR codes are scanned on the ubiquitous Apple smartphone, New York has the highest penetration, and women are nearly twice as likely to use them.
That makes sense because the technology finally allows marketers to add a hyperlink to a outdoor product advertising in a very pedestrian-friendly market. From 2010 to 2011, QR codes have increased 4,589 percent, the leading uses are for product info, coupons, social media, and in real estate. But mobile payments and paperless ticketing are quickly catching on.