I thought this was a joke. I kept expecting the record-scratch sound effect, and the real commercial to start. But no—this really is a product.

Sure it sounds great on paper: it’s “the only phone accessory on earth that’s truly hands free.” It works with all cell phones, even cordless phones, and doesn’t require batteries. But do you want to look like a total n00b?

Copywriting FAIL bad

I really think that after 27 revisions from the client, and a complete loss of professional enthusiasm and integrity, the copywriter for this ad just made a flippant gesture and sadly sighed “sure, sounds good.”

Unnecessaryquotes.com

March 19th, 2009 | Posted by admin in funny ha ha - (0 Comments)

Unnecessaryquotes.com is funny. I have laughed like I haven’t since first seeing Engrish.com. This is one of the things that made me laugh.

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Was the “Ladies” headline an intentional one calculated to convince “messy” transgendered patrons to also flush the toilet? Like a transsexual is less likely to flush?

In keeping with the bathroom theme, also check out StallWallPoetry.com.

When Copywriters Kill Dogs

March 17th, 2009 | Posted by admin in advertising | funny ha ha - (0 Comments)

If you’ve seen a recent T-Mobile commercial that features a grumpy old man complaining to his wife about their mobile phone contract, did you catch what they said about the dog?
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Husband: Great, another contract. You know I hate commitment.

Wife: We’ve been married forty years.

Husband: Thirty-eight. What if I want some variety?

Wife: We’ve had eleven bulldogs, all named ‘Steve.’

Okay…think about that for a second. 38 divided by 11 is about 3.5. Bulldogs live about ten years, so what the hell are these people doing to their dogs? Someone call the Humane Society, pronto.

Of course, this old couple isn’t real. They’re actors. And their lines were written by a copywriter who either never grew up with dogs or who’s father ran a dog murdering business. But even if the copywriter was raised by a doggie death-dealer, where were the proofreaders, account managers, and even the client to think about these poor fictional bulldogs being killed. Does nobody in the T-Mobile marketing department own a dog?

Ultimately, it’s the copywriter’s fault. One little slip at the keyboard, and I’m not thinking about T-Mobile phone service—I’m thinking about dead dogs. So, the lesson for copywriters: every word, every idea, everything you do tells a story. Make sure it’s a good story. And dead dogs are never a good story.

If you came home at 3:00 in the morning and found a strange guy in your bed, what would you do? I know back in my college days there was a good chance it was a buddy of mine who just passed out. I probably would have strolled to the sofa and crashed there for the night. No biggie, right?

But, in the adult “real” world, it’s cause for concern. When that happened to David Prager he didn’t call the cops. He turned on a web cam and started Twittering about the event. Way to go David. I’m very happy the guy was just pissed drunk and not a meth-head who ripped your face off. It does make for a funny story.

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Hitchhiker’s Guide to the Galaxy author Douglas Adams famously lampooned humans as being “so amazingly primitive that they still think digital watches are a pretty neat idea.” Oh well, Earth was destroyed not long after that. But look at this watch. A watch this large and inelegant has to be either incredibly powerful or amazingly outdated. Since it’s a Casio, it’s the latter.

Visit the Nerd Watch Museum

And for more insights from Adams on the absurdity of digital wrist watches, click here.

Truth in Advertising

December 16th, 2008 | Posted by admin in brand | business | funny ha ha - (0 Comments)

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If major corporate identities reflected the reality of our current economic times, you might see cars with this revised badge on the hood. Check out some others at I Can Has Happy.

GM, Ford, and Chrysler are looking for $34 billion in loans to help restructure and prevent bankruptcy. But the public has become bailout-weary having seen the cost rise to a staggering $3.45 trillion before any auto deal. A recent CNN/Opinion Research Corp. survey shows 61 percent of Americans against the loans—with 53 percent believing that aid to the automakers will not help the broader economy.

The automakers argue that if they are allowed to fail it could cost millions of jobs when the country can least afford it. They also argue for their piece of the bailout by saying that consumers won’t buy a vehicle from a bankrupt company. But a new survey indicates that potential car buyers wouldn’t be completely unwilling to buy from a bankrupt car company if the federal government is willing to play a role in their restructuring. Merrill Lynch & Co. recently completed a study showing 90 percent of car buyers would consider purchasing a vehicle from a car company in bankruptcy court.

The ad below captures the view that despite the polls, the bailout is coming anyway.

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An interesting segment from CNN following agency Leo Burnett’s efforts to refresh the image of this beta-carotene leaden vegetable.

That’s nice and all, don’t get me wrong. But did anybody really hate carrots—I mean other than picky kids? How about giving the guys at Leo Burnett a real challenge:

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That’s right. I want to see them do what nearly anyone would consider mission impossible—rebrand the swastika.

Listen carefully, this is not pro-Nazi in any way. It’s just the equivalent of climbing Mount Everest or landing a man on the moon. It’s the sound barrier of branding. Is it possible to rehabilitate the most maligned graphic element of modern times?

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The swastika is an ancient symbol, used in major religions including BuddhismHinduism, and Jainism.

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It is seen today adorning structures throughout India and surrounding areas as both a geometric motif and a religious symbol.

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The swastika became essentially the official logo for evil because of its identification with Nazism. Just including it on a commercial item creates a public backlash.

What if Hitler had picked another symbol? For more odd occult symbols, check out this Myspace page.

We couldn’t help but snap this photo of a Midtown Houston business that looks like it’s closing its doors. That’s right, it looked like Cyborg Tax is powering down its systems and heading toward the biomechanical business junkyard.

So, where did their clients go? I don’t know, but in rummaging through their dumpster I found a partial list of their clients. Here it is in order of revenue:

1. Darth Vader (worth a percentage of the $4.2 billion revenue from Star Wars)

Probably the biggest client was Darth Vader. We know from Twitter he’s still living large off all his movie dough. Does the Death Star count as a home office? Is the Sith religion eligible for non-profit status? That could save him a bundle.

2. The Terminator/CSM-101 (worth a percentage of about a billion and a half dollars)
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He’s ruthless, relentless, and unstoppable. He’s more industrial than a thousand Soviet tank factories. He’s “a hyperalloy combat chassis, micro processor-controlled, fully armored. Very tough.” But you wouldn’t know it on the outside because he’s covered in “living human tissue—flesh, skin, hair, blood…grown for the cyborgs.”

Because his advanced AI allows him to learn, he’s picked up some new tricks. He can pick up new language skills and “not sound so much like a dork.” He can learn not to kill, which is impressive since he’s a Terminator.

And he learned to take advantage of some really cutting-edge tax breaks thanks to Cyborg Tax—like how to depreciate new parts, “own” himself through an offshore shell corporation, and avoid “technology transfer” issues when touring Asia.

All in all, he can expect a very respectable return on his investments. So he can afford a nice lifestyle until his power cells run down in the 2090′s

3. Master Chief (with part of a billion dollars in revenue)
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Master Chief Petty Officer John-117, known simply to all as ‘Master Chief’, is the last hope for the survival of the human species. Mankind faces extinction at the hands of technologically advanced aliens known as the Covenant, whose religious leaders pronounced humanity as infidels and declared a jihad to purge the galaxy of homo sapiens.

Beat back from planet to planet, the Marines of the United Nations Space Command (UNSC) and Master Chief—the only surviving cyberneticaly enhanced SPARTAN super-soldier—are the only thing standing between the Covenant and their final assault on Earth.

Sound as epic as Star Wars? It is, but it’s an interactive, internet-enabled game you can play as a campaign or against other players around the world. Master Chief doesn’t just save humanity, he propelled Microsoft’s XBOX game console to the forefront against industry leader Sony’s PlayStation franchise. The original Halo became the “killer app” that ensured the success of XBOX.

Then came Halo 2. It’s launch broke records for video game sales—with $125 million in sales in the first 24 hours. It rivaled the revenue and media coverage of a major motion picture and cemented the power Master Chief had over his fans. Like Star Wars fans who camped out in front of theaters, teens and adults, fathers and sons, queued up late Monday night for the 12:01 AM November 9, 2004 release.

With Halo 3, the launch wasn’t just a video game release. It was a major story, fueled by huge promotions and viral marketing, covered by the Wall Street Journal and CNBC, as well as live coverage from G4TV and thousands of bloggers. Master Chief took a place of honor on the homepage of Microsoft.com.

And so many people called in to work sick to play Halo 3, researchers measured the productivity loss to the American economy, dubbing it Halo Sickness.

So what is Master Chief doing with his hard earned cash? Probably just collecting interest, he’s not the kind of guy to get a huge TV or pimped out ride. Like the original Spartans he’s named for, Master Chief is the consummate professional soldier who ignores the niceties of life and concentrates on defending the rest of us. Bungie concept artist Eddie Smith said of Master Chief: “He does his job, walks off, doesn’t even get the girl, he’s that cool he doesn’t need her.” Thank you, Master Chief.

4. Seven of Nine
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“I knew exactly what I was in for when I had my first costume fitting,” explains actress Jeri Ryan. “Clearly my character was added to the show for sex appeal, which remains the one way to get attention very quickly.” Say hello to the sexiest cyborg on our list: Seven of Nine, Tertiary Adjunct of Unimatrix 01. Also known as Seven of Nine, or just Seven.

Seven’s story in a nutshell: Born a human named Annika Hansen, her parents were exobiologists who took her along for a deep space mission to study the Borg when she was just six years old. Not a great idea as it turns out. After nearly two years of shadowing the Borg, making over 9,000 log entries, and collecting 10 million teraquads of data, the Hansens are discovered and assimilated. About twenty years go by and Annika, now known by her Borg designation Seven of Nine, is a mature Borg drone serving on a Borg vessel in the Delta Quadrant.

This is where we meet Seven, during the Star Trek: Voyager two-part episode Scorpion. The Voyager crew and the Borg face a common enemy called Species 8472, and are forced to work together. Seven is the designated representative from the Borg assigned to the U.S.S. Voyager. After she tries to assimilate the crew, they disable her ability to communicate with the Borg collective consciousness—and she begins a long journey toward reclaiming the individuality lost when she was a child.

It is this struggle to understand individuality and humanity—a role filled in other Star Trek series’ by Spock and Data—that provided a needed element to the series. Although Ryan acknowledges her sexy attire as a way to boost ratings, it was Seven’s outsider perspective, honest probing of human behavior, and even pointed questioning of the Captains decisions that she says “brought conflict to the show, which was sadly lacking.”

Smart, sexy, and cybernetic. When it comes to Seven of Nine’s charms, resistance is indeed futile for most male sci-fi fans. But why was she at Cyborg Tax? Unknown. It’s common knowledge that money is irrelevant in the 24th century.