Adam Ladd, of ladd-design.com, is a designer who looked for fresh insights on some well known brands. S0, he asked his 5 year-old daughter what she thought of the logomarks for Pepsi, KFC, Chilli’s, and other companies.
Today we celebrate the first glorious anniversary of the Information Purification Directives.
We have created for the first time in all history a garden of pure ideology, where each worker may bloom, secure from the pests of any contradictory true thoughts.
Our Unification of Thoughts is more powerful a weapon than any fleet or army on earth.
We are one people, with one will, one resolve, one cause.
Our enemies shall talk themselves to death and we will bury them with their own confusion.
We shall prevail!
On January 24th Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like ’1984.’”
Computers have gone from a building-sized collection of vacuum tubes to beige boxes that fit on your desk to smartphones you can slip in your pocket. What’s next? Well, remember digital watches?
Take a look at I’m Watch, an Android-powered wrist watch that lets you “touch, drag, swipe, or pinch” the time, weather, status updates, or email. Fast Company reports on the I’m Watch, and other products including a speculative Apple offering.
Of course wrist-smartphones make us think of Dick Tracey in the Sunday funnies, but don’t forget Douglas Adams writing in the Hitchhikers Guide to the Galaxy that humans are “so amazingly primitive that they still think digital watches are a pretty neat idea.” This is illustrated later as Arthur Dent loses an arm and panics upon realizing he can no longer operate his digital watch.
To Douglas I can only say “Don’t Panic!” Even without you to brilliantly spotlight and soundly trounce the silly actions of the ape-descended life forms called Homo Sapiens, we will certainly find innumerable ways to embarrass ourselves with the new generation of digital watches.
If you’re like the majority of people, QR codes look like an alien language—unless you’re an iPhone-wielding Manhattanite in Manolo Blahniks. Studies show 68 percent of QR codes are scanned on the ubiquitous Apple smartphone, New York has the highest penetration, and women are nearly twice as likely to use them.
That makes sense because the technology finally allows marketers to add a hyperlink to a outdoor product advertising in a very pedestrian-friendly market. From 2010 to 2011, QR codes have increased 4,589 percent, the leading uses are for product info, coupons, social media, and in real estate. But mobile payments and paperless ticketing are quickly catching on.