Certainly James Bond wouldn’t drink “Fluffed” or “Whipped” vodka, but we’re certainly not all 007. JWT New York did this spot for Smirnoff’s new marshmallow ”Fluffed” and “Whipped” (as in cream) flavored vodka. Kanye West’s ex-girlfriend, Amber Rose, cavorts about attempting to make these overly sugary spirits sexy. I’ll have mine with an insulin chaser.
Designer, Jörn Beyer aka Jørn, based in Düsseldorf, Germany has revamped the packaging of major spirit brands, to see if people’s product decisions would be affected by replacing their signature glass bottles with Tetra Paks. The resulting series called ‘Ecohols’ displays the labels of Jack Daniels, Absolut Vodka and Jägermeister on ordinary beverage cartons. What remains of the brand, is it just about the name, its contents, or the total package?