Leo Burnett rebrands carrot, how about lifting swastika stigma?
An interesting segment from CNN following agency Leo Burnett's efforts to refresh the image of this beta-carotene leaden vegetable.
That's nice and all, don't get me wrong. But did anybody really hate carrots—I mean other than picky kids? How about giving the guys at Leo Burnett a real challenge:
That's right. I want to see them do what nearly anyone would consider mission impossible—rebrand the swastika.
Listen carefully, this is not pro-Nazi in any way. It's just the equivalent of climbing Mount Everest or landing a man on the moon. It's the sound barrier of branding. Is it possible to rehabilitate the most maligned graphic element of modern times?
The swastika is an ancient symbol, used in major religions including Buddhism, Hinduism, and Jainism. 
It is seen today adorning structures throughout India and surrounding areas as both a geometric motif and a religious symbol. 
The swastika became essentially the official logo for evil because of its identification with Nazism. Just including it on a commercial item creates a public backlash.
What if Hitler had picked another symbol? For more odd occult symbols, check out this Myspace page.
Labels: humor
posted by Mark
@ 10:03 AM
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