Obama & Fitch

Okay, we shouldn't need to go over this story again since it's hard to have missed it. But, in case you did, watch the video and see if you notice anything strange.



Okay, another typically great speech from Senator Obama. But what the hell is going on with the Abercrombie & Fitch guys in the back? What are the odds? Theories abound across the blogosphere:

1. Abercrombie & Fitch guerilla marketing (Their stock is up)
2. Obama campaign appealing to the "white" audience
3. Obama campaign reaching out to gay audience
4. It was the Obama campaign offering a distraction to his defeat
5. It's part of Obama's next generation marketing tactics

Whatever it is, expect to see Obama & Fitch brand hybrids out there:

Labels: culture, marketing, politics

posted by Mark @ 5:23 PM