Make the logo smaller...much smaller

Clients always want the logo bigger. Maybe 20 percent bigger, sometimes 50 percent bigger. I call the condition "logoitis," the irrational need to increase the size of a logo. But here's a rare case of wanting to make it smaller—much smaller.



“In the nanolithographic work we’re doing for carbon nanotube and graphene electronics experiments, we need to be able to draw and cut in very careful patterns,” said Jorg Bochterle, an Oregon State University (OSU) physics exchange student from Germany. “So we started drawing some recognizable patterns. This was actually a very useful exercise.”

The pen used to draw the images is controlled by an atomic force microscope. The researchers program the machine to apply pressure to the tip and draw lines in precise configurations, down to the size of a single molecule.

“The smallest size of modern electronics is about 100 nanometers, whereas we’re working at a scale about 10 times finer than that,” said Matt Leyden, an OSU doctoral student also involved in the studies. “Some of what we can produce might not be suitable to mass production, but it can allow creation of new prototypes and is good for research purposes.”

So, we'll award the smallest logo award to the guys at OSU—until they or someone else start painting with quarks.

Labels: logo, science, technology

posted by Mark @ 12:52 AM