Halo 3, and other, Viral Marketing
Weirdos in Times Square aren’t that unusual. But these guys are part of a Microsoft’s viral marketing campaign codenamed “Iris.” These mock conspiracy fanatics, the Society of the Ancients, have a website that discusses the Forerunner influence on Humans over the last hundred thousand years or so. 
Other fun alt-marketing efforts include Adult Swim several websites for Doctor Who, his companion Martha Jones, and the Torchwood Institute. Don't forget Nine Inch Nails and, bringing it back to Halo, I Love Bees that was used to promote Halo 2 in 2004.
Labels: Adult Swim, advertising, culture, Halo, marketing, New York City
posted by Mark
@ 11:29 PM
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