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While watching movie trailers it has occurred to me that the Gothic ethic has become part of the mainstream. That meme has incorporated its ideological DNA into the vast body of of our culture.

meme (n): An idea considered as a replicator, esp. with the connotation that memes parasitize people into propagating them much as viruses do. Used especially in the phrase 'meme complex' denoting a group of mutually supporting memes that form an organized belief system, such as a religion. Use of the term connotes acceptance of the idea that in humans cultural evolution by selection of adaptive ideas has superseded biological evolution by selection of hereditary traits.

Dig deeper:
http://pespmc1.vub.ac.be/MEMIN.html

http://www.gnxp.com/MT2/archives/000229.html

Labels: culture, marketing