At this year’s Spring Space Fashion show in Houston, NASA is bringing sexy back to space. Gone is the sixties inspired bulky and baggy fabrics—say hello to smooth and snug carbon fiber composites. U.S. astronauts may be bumming rides from Russia, but with all the heads they’re turning at the Baikonur Cosmodrome, nobody remembers these sexy style troopers are without their own ride for the foreseeable future.
The have-nots try to equal things out in the new Batman movie. Anne Hathaway’s character Selina Kyle (a.k.a. Catwoman) tells Bruce Wayne “You think this can last. There’s a storm coming, Mr Wayne. You and your friends better batten down the hatches, because when it hits you’re all gonna wonder how you could live so large and leave so little for the rest of us.”
Certainly James Bond wouldn’t drink “Fluffed” or “Whipped” vodka, but we’re certainly not all 007. JWT New York did this spot for Smirnoff’s new marshmallow ”Fluffed” and “Whipped” (as in cream) flavored vodka. Kanye West’s ex-girlfriend, Amber Rose, cavorts about attempting to make these overly sugary spirits sexy. I’ll have mine with an insulin chaser.
Powerful Jedi Masters can work up a powerful hunger for the steaming hot starchy goodness of this famous Japanese noodle dish. No wonder the trash compactors on the detention level were so full. From swampy Dagobah to frigid Hoth or sweltering Tatooine, who doesn’t like ramen? Especially when it’s a Japanese commercial featuring Yoda as a 900 year old pitchman levitating the product. Oh, miso hungry.
Agency Rethink designed this business card for Credit Counselling Society in 2011. Great work always seems obvious— after it’s done.
The Battle of Thermopylae took place over 2,500 years ago, yet still captivates the heads and hearts of Westerners everywhere. When the blockbuster video game Halo needed a name for the bravest, most heroic, and utterly indefatigable super solider, SPARTAN was the name. Although set in the future, it shouldn’t seem out of place that the Spartan brand would still resonate 30 centuries after Thermopylae.
Here, in the words of Herodotus, is a description of The Battle of Thermopylae:
Xerxes sent a mounted spy to observe the Greeks, and note how many they were, and see what they were doing. He had heard, before he came out of Thessaly, that a few men were assembled at this place, and that at their head were certain Lacedaemonians, under Leonidas, a descendant of Hercules. The horseman rode up to the camp, and looked about him, but did not see the whole army; for such as were on the further side of the wall (which had been rebuilt and was now carefully guarded) it was not possible for him to behold; but he observed those on the outside, who were encamped in front of the rampart. It chanced that at this time the Lacedaemonians held the outer guard, and were seen by the spy, some of them engaged in gymnastic exercises, others combing their long hair. At this the spy greatly marvelled, but he counted their number, and when he had taken accurate note of everything, he rode back quietly; for no one pursued after him, nor paid any heed to his visit. So he returned, and told Xerxes all that he had seen.
Upon this, Xerxes, who had no means of surmising the truth – namely, that the Spartans were preparing to do or die manfully – but thought it laughable that they should be engaged in such employments, sent and called to his presence Demaratus the son of Ariston, who still remained with the army. When he appeared, Xerxes told him all that he had heard, and questioned him concerning the news, since he was anxious to understand the meaning of such behaviour on the part of the Spartans. Then Demaratus said -
“I spake to thee, O king! concerning these men long since, when we had but just begun our march upon Greece; thou, however, didst only laugh at my words, when I told thee of all this, which I saw would come to pass. Earnestly do I struggle at all times to speak truth to thee, sire; and now listen to it once more. These men have come to dispute the pass with us; and it is for this that they are now making ready. ‘Tis their custom, when they are about to hazard their lives, to adorn their heads with care. Be assured, however, that if thou canst subdue the men who are here and the Lacedaemonians who remain in Sparta, there is no other nation in all the world which will venture to lift a hand in their defence. Thou hast now to deal with the first kingdom and town in Greece, and with the bravest men.”
Then Xerxes, to whom what Demaratus said seemed altogether to surpass belief, asked further, “how it was possible for so small an army to contend with his?”
“O king!” Demaratus answered, “let me be treated as a liar, if matters fall not out as I say.”
